Operations Specialist IV (Lifecycle Marketing)

Overview

Summary

The Operations Team plays a key role in enabling on-device communications and automated messaging for our organization’s media products and services. The team focuses on the development and execution of in-app messaging sent to millions of users globally across multiple services.

We are seeking a self-motivated and curious individual who will be responsible for driving and executing the day-to-day operational workflows. This role will work cross-functionally with various teams including marketing, product, and engineering to develop and launch multi-channel customer communications, ultimately driving awareness and engagement of our organization’s services and products.

Description

This position will work cross-functionally to develop and execute customer journeys for growth marketing acquisition and engagement initiatives. As the subject matter expert of customer journey orchestration, the ideal candidate can think strategically, execute flawlessly, and effectively collaborate in a matrix organization.

Responsibilities

• Developing, testing, and deploying customer journeys. This involves assessing product and strategy objectives, platform capabilities and data needs.
• Collaborating and communicating clearly and effectively with stakeholders given the complexities of global large-scale projects, ensuring that operational plans, deliverables and risks are properly addressed and aligned.
• Monitoring campaign performance for operational integrity, and identifying and communicating issues to internal teams.
• Identifying key opportunities of improvement in campaign performance, operational efficiency and processes, and product tooling.
• Building a knowledge portal of best practices and playbooks that serve as a reference and training resource.

Minimum Qualifications

• 5-7 years of lifecycle marketing experience building and launching acquisition and engagement initiatives.
• Experience with CRM or ESP platforms such as Salesforce Marketing Cloud/ExactTarget, Braze, Oracle Responsys.
• High aptitude for logical reasoning and critical thinking. Experience in SQL preferred.

Preferred Qualifications

• Exhibit high attention to detail and organization to deliver quality projects in a timely manner.
• Innovator who is proactive, thoughtful and resourceful with a willingness to tackle ambiguity and roadblocks.
• Team player mentality with strong consideration for impact on team members.

Education

• BA/BS preferred, or equivalent work experience

The target hiring compensation range for this role is $65.70 to $73 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits! 

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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