Events Brand Manager (EU Live Event & Sports)

Overview

Role Overview

Our client is looking for an entertainment fanatic with significant experience in developing best-in-class marketing for major brands (either agency or client-side). This role involves planning, producing, and executing large-scale marketing campaigns alongside cross-functional teams. You will negotiate with key business partners and global teams to gain alignment on marketing plans, and ultimately manage all aspects of project execution for client’s EU Live Event & Sports properties. 
 

Key Responsibilities

• End-to-end campaign strategy and planning for EU Live Event & Sports properties

• Development and delivery of marketing assets across ATL and BTL

• Stakeholder management, including working with internal teams such as Operations, Insights, PR, and Legal to identify and prioritise needs

• Collaboration with external agencies (Production, Creative, Media Partners) to produce impactful marketing assets for Live Event & Sports launches

• Serve as the point of contact for specific marketing partnerships and integrations 

• Manage blockers, provide escalation support, anticipate and make trade-offs, and ensure committed deadlines are met

Typical Tasks and Rhythm

• End-to-end campaign management for sport or live event properties

• Day-to-day activities can vary significantly, ranging from campaign strategy and creative development to liaising with talent and overseeing delivery

• Act as the connector between marketing leadership, the business, broadcast production, and PR teams

• Involve strategic thinking, strong writing skills, campaign data tracking, and creative ideation to drive engagement and conversation

• The nature of live events means the role is often reactive – dealing with late confirmations, injuries, and other dynamic factors

• Campaigns may include ATL or focus primarily on owned and operated (O&O) channels 

• Looking for someone highly motivated, adaptable, and positive, with a strong ability to pivot throughout seasonal changes

Basic Qualifications

• Experience in building, executing, and scaling cross-functional marketing programmes

• Proficient in using data and metrics to measure campaign impact and identify improvements

• Background in marketing or marketing research

• Experience managing budgets

• Proven experience executing campaigns across multiple time zones and languages

Preferred Qualifications

• Strong use of customer research, data, and metrics to support decisions, build forecasts, and assess marketing effectiveness

• Knowledge of marketing strategies for digital and mobile platforms

Top 3 Must-Have Skills (Ranked by Importance)

1. Marketing Experience – ideally within entertainment or sports

2. Campaign Delivery – experience in writing briefs, developing strategy, working with agencies/creative partners; strong strategic thinking required

3. Cross-Channel Team Collaboration – a people person who can organise, motivate, and align teams on creative and strategic execution; detail-oriented with good judgement on escalation

*This role is open for a limited time. Next steps will be shared with shortlisted candidates ASAP. Due to the high volume of applicants, we may be unable to reply to each applicant individually. Thank you for taking the time to apply.