Marketing SEO Lead

Overview

Join a leading educational resource provider experiencing rapid growth and making a real difference for teachers and learners worldwide.

As the Marketing SEO Lead, you’ll play a crucial role in shaping and executing marketing strategies that expand the company’s reach and impact. Lead a talented marketing team, drive organic growth, and collaborate across the organization to achieve ambitious business goals. This is your chance to make a significant contribution to the future of education.

This exciting opportunity offers the chance to:

• Spearhead the development and execution of innovative marketing campaigns across various channels, including digital, content, SEO, events, and brand initiatives.
• Champion SEO excellence, optimising website content, conducting technical audits, and implementing effective link-building strategies to enhance organic visibility and drive traffic.
• Lead and mentor a high-performing marketing team, fostering a collaborative environment and empowering team members to reach their full potential.
• Partner with cross-functional teams, including sales, customer support, product development, and education, to ensure alignment and maximise marketing effectiveness.
• Leverage data-driven insights to monitor campaign performance, analyse key metrics, and make informed decisions to optimize ROI and achieve business objectives.

Responsibilities:

• Develop and execute integrated marketing campaigns aligned with product launches, seasonal events, and business growth targets.
• Oversee SEO performance monitoring and optimisation, including on-page and technical SEO, keyword research, and link-building strategies.
• Manage and mentor the marketing team, allocating workloads, providing guidance, and fostering professional development.
• Collaborate with cross-functional teams to ensure consistent messaging, support business goals, and maximise marketing impact.
• Create brand-aligned marketing materials, maintain brand voice consistency, and manage paid media campaigns to maximise ROI.
• Plan and execute external events, exhibitions, and webinars to enhance brand visibility and engagement.
• Utilise analytics tools to monitor campaign performance, report on KPIs, and provide actionable insights.
• Manage the marketing budget effectively to ensure cost-effective campaign delivery and ROI.

Must-Have Qualifications:

• Minimum of 5 years of experience in a marketing role with a proven track record of delivering successful digital campaigns.
• Strong knowledge of SEO best practices and tools.
• Experience managing and leading a team.
• Data-driven with strong analytical skills and experience using analytics platforms.
• Excellent communication skills and ability to translate complex ideas into compelling campaigns.
• Proactive, organized, and comfortable managing multiple projects in a fast-paced environment.

Nice-to-Have Qualifications:

• Experience in the education sector or working with educational products/services.
• Familiarity with CRM and marketing automation platforms.
• Knowledge of content marketing and brand development.

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