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#204039

Marketing SEO Lead

Posted By Krishna DayalHybrid / Leeds
Date:

Overview

Placement Type:

Permanent

Compensation:

£40,000 - £50,000

Start Date:

10.01.2025

Join a leading educational resource provider experiencing rapid growth and making a real difference for teachers and learners worldwide.

As the Marketing SEO Lead, you’ll play a crucial role in shaping and executing marketing strategies that expand the company’s reach and impact. Lead a talented marketing team, drive organic growth, and collaborate across the organization to achieve ambitious business goals. This is your chance to make a significant contribution to the future of education.

This exciting opportunity offers the chance to:

  • Spearhead the development and execution of innovative marketing campaigns across various channels, including digital, content, SEO, events, and brand initiatives.
  • Champion SEO excellence, optimising website content, conducting technical audits, and implementing effective link-building strategies to enhance organic visibility and drive traffic.
  • Lead and mentor a high-performing marketing team, fostering a collaborative environment and empowering team members to reach their full potential.
  • Partner with cross-functional teams, including sales, customer support, product development, and education, to ensure alignment and maximise marketing effectiveness.
  • Leverage data-driven insights to monitor campaign performance, analyse key metrics, and make informed decisions to optimize ROI and achieve business objectives.

Responsibilities:

  • Develop and execute integrated marketing campaigns aligned with product launches, seasonal events, and business growth targets.
  • Oversee SEO performance monitoring and optimisation, including on-page and technical SEO, keyword research, and link-building strategies.
  • Manage and mentor the marketing team, allocating workloads, providing guidance, and fostering professional development.
  • Collaborate with cross-functional teams to ensure consistent messaging, support business goals, and maximise marketing impact.
  • Create brand-aligned marketing materials, maintain brand voice consistency, and manage paid media campaigns to maximise ROI.
  • Plan and execute external events, exhibitions, and webinars to enhance brand visibility and engagement.
  • Utilise analytics tools to monitor campaign performance, report on KPIs, and provide actionable insights.
  • Manage the marketing budget effectively to ensure cost-effective campaign delivery and ROI.

Must-Have Qualifications:

  • Minimum of 5 years of experience in a marketing role with a proven track record of delivering successful digital campaigns.
  • Strong knowledge of SEO best practices and tools.
  • Experience managing and leading a team.
  • Data-driven with strong analytical skills and experience using analytics platforms.
  • Excellent communication skills and ability to translate complex ideas into compelling campaigns.
  • Proactive, organized, and comfortable managing multiple projects in a fast-paced environment.

Nice-to-Have Qualifications:

  • Experience in the education sector or working with educational products/services.
  • Familiarity with CRM and marketing automation platforms.
  • Knowledge of content marketing and brand development.

#LI-KD2

Client Description

The company provides educational resources and professional development primarily for mathematics and science education, catering to both primary and secondary schools

Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.