Subscriptions Marketing Executive

Overview

Aquent is proud to partner with a venerable media organisation known for its insightful commentary and engaging content. This organisation is deeply committed to expanding its reach and impact by leveraging cutting-edge digital strategies to grow its subscriber base and revenue across its esteemed publications. You will be at the forefront of this mission, directly shaping the future of digital engagement and subscription growth.

We are seeking a dynamic and enthusiastic marketing professional to join a pivotal digital marketing team. In this exciting role, you won’t just execute campaigns; you’ll be instrumental in driving new customer acquisitions, fostering deep engagement with both subscribers and non-subscribers, and significantly enhancing customer retention. Your expertise will directly translate into tangible growth, expanding the audience and influence of high-quality journalism.

You will contribute to key projects by:
* Executing integrated marketing strategies to drive both print and digital subscription acquisitions, collaborating closely with key stakeholders.
* Managing and maintaining a weekly digital marketing schedule, encompassing acquisition email campaigns, referral marketing initiatives, and social media acquisition activities.
* Monitoring and evaluating the success of acquisition marketing efforts, providing data-driven recommendations for continuous improvement.
* Optimizing automated email programs, including win-back series, to maximize customer engagement and retention.
* Contributing to the maintenance and evolution of the customer relationship management (CRM) database.
* Maintaining online funnel reports and other critical reporting documents for senior management.
* Providing input for paid social campaigns.
* Conducting A/B testing for website banner creative and user journeys to optimize performance.
* Assisting with data quality control initiatives.
* Researching and providing feedback on digital trends, emerging opportunities, and potential concerns to the marketing team.

This role offers a unique opportunity to innovate within a respected media landscape, collaborate with a passionate team, and directly influence the success and expansion of compelling content.

**Qualifications – Must-Have:**
* A profound passion and enthusiasm for digital marketing.
* A keen interest in politics and current affairs.
* Strong analytical skills with proficiency in spreadsheet software.
* A fast learner with the ability to adapt quickly and think critically.
* Demonstrated experience across a range of digital marketing channels (web-based, social, email).
* Exceptional attention to detail.
* Experience working with an Email Service Provider (ESP) and various reporting tools.
* Excellent team-working skills combined with strong self-motivation.
* Superior communication and influencing skills.
* A degree-level education or equivalent experience.
* Natural talent for writing and communication, with a strong command of the English language.
* Up-to-date knowledge of digital trends and best practices.

**Qualifications – Nice-to-Have:**
* Prior experience in a subscriptions marketing environment.
* Good working knowledge of web analytics tools.
* Experience utilizing social media scheduling and listening tools.
* Understanding of A/B testing methodologies.
* Basic graphic design software skills.

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