Senior Sales Partner - Sports

Overview

Aquent is partnering with a global leader in entertainment, renowned for its innovative content and groundbreaking live programming. This company is at the forefront of creating real-time, cultural moments that captivate audiences worldwide. We are seeking exceptional talent to join their team and drive the commercial success of their expanding live event portfolio.

Are you ready to be the driving force behind the commercial success of groundbreaking live events? As a Senior Sales Partner Contractor, you will be the linchpin connecting sales, partnerships, and advertisers, orchestrating go-to-market strategies that define new revenue streams and exceed expectations. Your expertise will directly shape how premium live sports events are monetized, making a tangible impact on our expansion into this dynamic space and setting new industry benchmarks. This is a unique opportunity to operate with high ownership, low bureaucracy, and make critical decisions that propel our revenue ambitions forward.

This is a 6-months, hybrid contract, offering up to £769 per day – 40 hrs/week – (PAYE). This role is open for a limited time. Next steps will be shared with shortlisted candidates ASAP. Due to the high volume of applicants, we may be unable to reply to each applicant individually. 

**What You’ll Do**

* Establish new client-side relationships with brands and advertisers strategically aligned with premium sports.
* Drive the sales process, designing and delivering a streamlined, end-to-end sales workflow for all upcoming live events. This includes establishing clear sales timelines, proactively managing cross-functional stakeholders, and ensuring simultaneous market offers to maximize revenue within tight, fast-moving sales windows.
* Act as the central connector, ensuring cross-functional alignment and accountability for live events, bridging the sales team with the Market Activation team.
* Share valuable industry experience from clients and media agencies to help shape “our way of selling” for live programming.
* Educate clients and partners alongside Sales Partners to package and pitch traditional sponsorships alongside more sophisticated integrations.
* Refine external go-to-market materials, partnering with Market Activation to ensure sales materials provide transparent, comprehensive commercial guidelines, including explicit unit-level pricing and clear Run-of-Network (RON) or additional strategic media match terms.
* Contribute to team culture by practicing extraordinary candor, willingly giving and receiving constructive feedback, and openly sharing post-campaign learnings.

**Must-Have Qualifications**

* Solid experience in live sports commercialization, ad sales strategy, or monetization.
* Proven track record of owning and designing complex go-to-market launches from idea to execution and iterating based on performance.
* Deep market knowledge: A strong understanding of the TV/CTV ecosystem, specifically how major HoldCos and top-200 spenders value premium live sports inventory.
* Evidence of good judgment: Ability to look beyond short-term fixes, solve complex problems pragmatically, and make wise decisions despite ambiguity.
* Strong communication skills: You can seamlessly connect technical, operational, and commercial teams, and you are comfortable committing to a strategy even if you initially disagreed with it.
* Pre-existing, senior-level relationships across major HoldCos (which control ~70% of TV/CTV spend) to rapidly unlock heavily pre-allocated budgets during short sales windows.
* Experience working in a high-autonomy, high-accountability environment.