Product (Data) Analyst

Overview

Contract – 5 months(w/scope to extend), Location – Central London(3 days onsite, 2 days remote)

Project Overview:

GBO Engineering is an embedded product and engineering team within client’s ad sales organization (GBO). We build consumer-grade internal tooling for sales, marketing and service teams.
Our cross-functional team of engineers, designers and product managers is responsible for internal platforms that support sales and marketing teams to run events, deliver professional services and manage large, commercial deals with ads customers. These tools are part of a cohesive suite of internal tools that power the day to day workflows in sales and marketing and meaningfully drive business outcomes.

Overall Responsibilities:

• Partner with product and engineering to define and implement product metrics: baseline and ongoing measurement (e.g. scripts and dashboards). Support product initiatives with quantitative business and data insights.
• Act as a subject matter expert and technical leader in data extraction and manipulation, dashboarding/visualization, and analytical/statistical techniques. Validate insights, and translate them into recommendations to drive product improvement and/or accelerate behavioural change amongst our users.
• Work with business functions (Global Product Leads) to support operational work (marketing, change management).

Top 3 Daily Responsibilities:

• Build an understanding of user and system behaviour, and act as a thought leader to define robust KPIs for our tools that directly link to tool performance and impacts.
• Develop reporting dashboards for KPI monitoring and to support go-to-market activities; Provide supporting data and analysis to inform product development decisions.
• Format, re-structure, and validate data to ensure quality. Where needed, work with Engineers to obtain new tool signals, or with user teams to supplement missing data.

Mandatory Skills/Qualifications:

• Both technical and soft skills, required to be successful in the role.
• Moderate-advanced SQL skills (including joins, aggregation and window functions)
• Experience building dashboards to track metrics and visualize data Experience defining new KPIs that drive behaviours aligned to business priorities
• Knowledge of statistical analysis and different frameworks/methods for data analysis
• Ability to handle large, complex data sets, with an analytical mindset.

Good to have skills: 

• Experience with project / program management, and/or go-to-market activities
• Clear written and oral communication for both technical and non-technical audiences
• Knowledge of Google’s Ads products, sales teams and/or service teams

Education: Bachelor’s degree or equivalent practical experience.