Aquent Aquent

Marketing learnings from China [Webcast]

By Emily Varns

A webcast on how to adapt with XR

A webcast with Arnold Ma from Qumin, on how marketing has changed in China during the pandemic and now as they emerge from the other side.

Watch the short video to find out what innovations they saw, how consumer behaviour changed, what key things brands did to survive.

Looking at the Chinese market is a good indicator of what we have to come and hopefully we can take learnings from them to help navigate this uncertain time for businesses.




If you would like more information, Qumin have created a full report: Opportunities in China. Industry and Consumer Insight, which you can download here.



About Author

Emily Varns manages the Aquent UK's marketing team, working on all areas of the companies' marketing from events and creative campaigns to email and content marketing. 

With over 17 years in the creative & marketing space, she has worked both agency side and in-house, and is a great enthusiast of all things creative and digital.

Specialities:
- Development and implementation of the European brand strategy
- Planning and execution of strategic creative campaigns
- Sales and marketing alignment

Author's Website

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