Digital Marketing Manager

Overview

We are looking for a Digital Marketing Manager to develop and execute data-driven marketing strategies that drive brand awareness and customer engagement. You will be responsible for managing multi-channel digital campaigns, optimizing performance through analytics, and leading cross-functional collaboration with internal teams and external partners.

Key Responsibilities:

    •    Develop and execute digital marketing strategies to drive brand awareness, customer acquisition, and retention.

    •    Manage and optimize paid and organic campaigns across SEO, SEM, social media, email, and display advertising.

    •    Oversee website performance, content strategy, and UX enhancements to improve engagement and conversion rates.

    •    Analyze data and performance metrics, leveraging insights to optimize campaigns and maximize ROI.

    •    Manage digital advertising budgets, ensuring efficient allocation across channels to meet KPIs

    •    Implement and manage marketing automation tools for email marketing, lead nurturing, and customer segmentation.

    •    Monitor industry trends and competitors, identifying opportunities to enhance digital marketing efforts.

    •    Collaborate with cross-functional teams, including product, sales, and creative teams, to align digital marketing initiatives with business goals.

    •    Report on campaign performance, providing actionable recommendations to senior leadership.

Requirements:

    •    Proven experience (3-5+ years) in digital marketing, with a strong focus on paid media, SEO, and content marketing.

    •    Expertise in digital marketing tools such as Google Analytics, Google Ads, Meta Ads Manager, HubSpot, or similar platforms.

    •    Strong analytical skills, with the ability to interpret data and optimize campaigns accordingly.

    •    Hands-on experience managing paid social, search, and programmatic campaigns.

    •    Excellent communication and project management skills, with experience leading cross-functional teams.

    •    Ability to think creatively and strategically, ensuring marketing campaigns align with overall business objectives.

    •    Experience with A/B testing and conversion rate optimization (CRO) is a plus.

    •    Knowledge of HTML, CSS, or basic web development is a bonus but not required.

This role is open for a limited time only