: Senior Manager, Loyalty Program Strategy & Operations

Overview

Overview:

Our client, a leading name in the beauty industry, is seeking a Senior Manager, Loyalty Program Strategy & Operations to support the continued growth and optimization of their North American Loyalty Program. This role will be instrumental in launching innovative program enhancements, analyzing financial and member engagement metrics, and driving customer lifetime value through strategic planning and cross-functional leadership.

Key Responsibilities:

Program Strategy, Budget & Analysis (50%)

• Identify opportunities to improve member metrics and loyalty program performance in collaboration with cross-functional teams including Credit/Payments, Sampling, and Promotions.

• Lead budgeting and forecasting in partnership with Finance, Sample Planning, and Analytics teams for loyalty-related activities (e.g. points earned/redeemed, cost per point, birthday redemption).

• Develop strategies for program value levers such as point systems, rewards, and experiential benefits.

• Manage program liability and ensure monthly/annual burn/earn expectations are met.

• Own and update the monthly Beauty Insider (BI) dashboard and executive performance recaps.

Technology Integration & Enablement (25%)

• Assist in executing the Loyalty Technology Roadmap (e.g. Tier Migration enhancements, account protection upgrades).

• Collaborate with IT, Engineering, and Product teams to influence and prioritize platform enhancements and testing initiatives.

• Support program integration across digital ecosystems including sign-in/sign-up flows and account security.

Marketing & Member Engagement (25%)

• Support loyalty marketing campaign strategy to acquire, engage, and retain 44M+ members.

• Provide campaign performance insights and assist with marketing briefs to inform and improve execution.

• Represent the Beauty Loyalty team in cross-functional meetings with stakeholders in social, mobile, site, email, brand marketing, PR, events, finance, and in-store communications.

Qualifications:

• 8+ years of experience in Loyalty, Marketing Strategy, Retail, or Agency environments.

• 7+ years of experience in Budgeting, Forecasting, and Expense Management.

• Bachelor’s degree or equivalent work experience preferred.

Skills & Competencies:

• Deep expertise in loyalty program structures and consumer engagement strategies.

• Strong financial acumen and advanced Excel skills; experience with Tableau, Smartsheet, SharePoint, Box a plus.

• Proven ability to influence and collaborate with internal stakeholders across Marketing, Product, Finance, and IT.

• Clear, confident communicator with experience presenting to leadership.

• Highly organized, adaptable, and capable of managing multiple priorities in a fast-paced environment.

The target hiring compensation range for this role is $43.17 to $47.97 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits! 

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.