Marketing / Campaign Manager

Overview

We are seeking an exceptionally motivated and talented Marketing / Campaign manager with a strong customer focus and ability to innovate, to develop and execute marketing strategies for our European business. As the Campaign Manager, you will be responsible for the end-to-end execution of traffic campaigns across our Owned & Operated (O&O) channels for the European grocery businesses. Working closely with the central International traffic strategy team, you will ensure the timely and high-quality delivery of all marketing campaigns, driving strong customer engagement and topline performance. This is a unique opportunity to get involved with a rapidly developing business and make a wide-reaching impact. You’ll be a member of a remote marketing team distributed across the EU.

An Ideal Candidate:

– Is a marketing or program management professional who demonstrates strength in the leadership principles of Deliver Results, Ownership, Earn Trust, Insist on the Highest Standards, and Deep Dive.
– Has experience leading the end-to-end execution of traffic campaigns across our Owned & Operated (O&O) channels, preferably within the e-commerce or grocery industry.
– Thrives in ambiguous environments, adept at leveraging automation tools and templates to streamline repetitive tasks and drive efficiency.
– Possesses excellent project management and stakeholder management skills, with the ability to serve as the main point of contact for local marketing teams, ensuring tight coordination on campaign details, copy, and creative.
– Demonstrates strong technical aptitude, with the capacity to monitor campaign performance and make optimizations as needed to hit target metrics.
– Prefers to work smart and efficiently, leveraging tools and processes to maximize productivity and impact.

Key Job Responsibilities:

– Set up and manage the deployment of all O&O traffic campaigns in 2+ European languages, including email, push notifications, onsite placements, and more.
– Serve as the main point of contact for local marketing teams, ensuring tight coordination on campaign details, copy, and creative.
– Leverage automation tools and templates to streamline repetitive tasks and drive efficiency.
– Monitor campaign performance in real-time and make optimizations as needed to hit target metrics.
– Collaborate with the central analytics team to generate reports and insights to inform future campaign planning.
– Thoroughly review all campaign assets to ensure alignment with brand guidelines and standards, and conduct pre-launch checks to identify and resolve any technical issues or customer experience concerns.
– Serve as the local language and market expert, providing guidance and troubleshooting support to the central BMX team, and manage the scheduling and coordination of campaigns across multiple markets.
– Develop and oversee the implementation of comprehensive local messaging and targeting strategies to drive strong customer engagement and topline performance based on channel and creative guidance.

BASIC QUALIFICATIONS:

– Bachelor’s degree in management, business administration, economics, engineering, marketing
– Experience working with marketing tools including email, web analytics, CRM, and marketing automation platforms
– Experience with onsite marketing, lifecycle marketing and digital advertising
– Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
– Experience using data and metrics to measure impact and determine improvements
– Speak, write, and read fluently in English
– Strong attention to detail and problem-solving skills, with the ability to multitask and prioritize effectively.

PREFERRED QUALIFICATIONS:

– Knowledge of HTML, XML, and Excel
– Additional EU Language (FR/DE/IT/ES)