Media Effectiveness Specialist

Overview

Drive impactful media strategies for a global leader partnered with Aquent. As a Media Effectiveness Specialist, you’ll play a pivotal role in shaping how a leading company connects with its audience, optimizing campaigns for maximum impact and return on investment. Your expertise in media measurement and analysis will be essential in driving data-driven decisions and contributing to the company’s marketing success. Join a dynamic team at the forefront of media innovation and make a real difference in how a world-renowned brand engages with the world.

This is a 11 months, hybrid contract, offering 45,19 EUR/ hour. 
As a Media Effectiveness Specialist, you will:

• Partner with client teams to understand business objectives and develop media strategies that align with those goals.
• Design and implement measurement frameworks to assess the effectiveness of media campaigns across various channels.
• Conduct in-depth analysis of campaign performance data, identifying key insights and opportunities for optimization.
• Utilize marketing mix modeling, attribution, brand measurement, and incrementality testing to evaluate media effectiveness.
• Develop and deliver presentations and reports that communicate key findings and recommendations to stakeholders.
• Collaborate with internal teams and external partners to ensure alignment and drive continuous improvement in media performance.
• Proactively identify and evaluate emerging media trends and technologies, recommending innovative approaches to enhance campaign effectiveness.
• Support product activation activities, educating internal teams on new products and betas, and building competitive intelligence.

Must-Have Qualifications:

• Strong leadership, communication, and project management skills.
• Extensive experience in digital marketing and measurement strategies.
• Proven experience with marketing mix modeling.
• Hands-on experience with other media effectiveness research methodologies, such as Attribution, Brand Measurement, and Incrementality testing.
• Ability to translate client business needs into product adoption opportunities.
• Proficiency in data analysis and reporting, with the ability to draw actionable insights.
• Ability to influence stakeholders and drive consensus across teams.

Nice-to-Have Qualifications:

• Experience in conducting client workshops and training sessions.
• Deep understanding of the competitive landscape.
• Ability to identify and recommend creative solutions to improve product and customer strategy.

About Aquent Talent:
Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.