Marketing Manager (App Monetization)

Overview

The Audience Network team at the client works with high-potential mobile app and game developers, helping them scale their businesses sustainably. Our mission is to bring the client’s highly targeted, quality ads to millions of developers worldwide

Our client is looking for a Marketing Manager to join the team to lead the Audience Network brand globally in-market. The Marketing Manager will work cross-functionally to plan and execute a rebranding and go-to-market strategy, including ideation, content creation and curation, event strategy, programme launches, and measurement

Responsibilities

• Lead and execute the marketing strategy for Audience Network, aligned with product and business goals

• Ensure a positive brand presence and recall for Audience Network globally

• Develop and deploy content and marketing materials (articles, presentations, playbooks) in partnership and alignment with cross-functional teams, securing approvals where needed

• Create and execute client Audience Network’s owned/sponsored events (and co-owned events with key partners) in close collaboration with the Global Commercial and Partnerships teams and agencies

• Drive, oversee, and manage strategic and logistical planning for events, conferences, and key industry moments

• Adapt projects and deliverables quickly to product changes and limitations, communicating these strategically to stakeholders

• Partner with various third parties to execute the marketing strategy

• Identify effectiveness and impact of current marketing initiatives through tracking and analysis

• Manage social channels such as LinkedIn, Facebook, Instagram, X (Twitter), blog, etc

Minimum Qualifications

• Minimum 7 years of relevant experience

• Strong virtual presence, excellent written and verbal communication skills, and high attention to detail

• Strong project management, multitasking, and decision-making skills

• Proven success in executing marketing strategies and campaigns

• Metrics-driven marketing approach combined with creativity

• Demonstrated ability to collaborate with third parties and cross-functional teams (Commercial, Product, Legal, etc) and lead complex projects

• Excellent communication and presentation skills at all organisational levels

• BA/BS degree or higher

Preferred Qualifications

• Demonstrated experience and expertise in digital marketing

• Experience in marketing strategy, GTM messaging, and collateral design

• Mobile gaming/AdTech industry experience

• Performance marketing and/or brand advertising experience

• Strong analytical skills with the ability to tell a compelling story using data

Day-to-Day Activities

• Part of the Monetization Partnership Marketing Team, responsible for go-to-market strategies for app monetization products

• Comfortable building and leading brand strategy

• Able to develop content and positioning; while under the marketing organisation, the key day-to-day contacts are product marketing and product engineering for building content resources

• Skilled in building strategy and executing messaging strategy through to completion

• Work closely with business and product teams to understand the solution

• Draft own marketing strategy

• Build brand strategy, reskinning existing work

• Develop external marketing communications

• Create content for social media and events

Non-Negotiables

• 7+ years of experience in partnerships marketing or B2B marketing and brand strategy development

• Content development to support marketing needs

• Cross-functional collaboration and stakeholder management experience (worked with product and engineering teams)

• Ability to connect engineering language with business language — strong technical writing skills

*This role is open for a limited time. Next steps will be shared with shortlisted candidates ASAP. Due to the high volume of applicants, we may be unable to reply to each applicant individually. Thank you for taking the time to apply.