Director of Performance Marketing

Overview

This is a high-ownership Director of Performance Marketing role for a senior operator who wants full accountability for growth.

You’ll enjoy responsibility for the entire performance function – strategy, execution, budget and team – and play a critical role in taking the business from efficient growth to scaled, profitable expansion.

The leadership team is hands-on, commercially sharp, and moves fast. There is very little red tape, real autonomy, and a clear mandate: hit efficiency targets, then scale aggressively.

Key Objectives

• Achieve and sustain a 3.0+ blended ROAS to unlock significant spend increase
• Build and execute a multi-channel performance roadmap aligned to profitability goal
• Scale paid media responsibly while maintaining strong unit economics
• Build and lead a high-performing performance marketing team

What You’ll Own

Performance Strategy & Growth

• Full ownership of performance marketing strategy across paid social, search and emerging channels
• Clear alignment with paid social as the primary lever for scale
• Translate business goals into executable channel and testing strategies

Budget & Channel Leadership

• Ownership of substantial monthly performance budgets
• Decide where to invest, scale or pause spend based on performance and efficiency
• Lead agency relationships and joint business planning
• Bring channels in-house where it makes commercial sense

Team Leadership

• Lead and develop a growing performance squad (senior manager-level and junior hires)
• Create a culture of speed, accountability, experimentation and learning
• Balance strategic leadership with hands-on involvement where required
• Ability to recruit & build the next stage of team growth as the business scales

Creative & Testing Excellence

• Partner closely with the creative strategist lead to build scalable creative systems & a test and learn roadmap
• Champion structured testing frameworks that drive measurable efficiency gains
• Ensure insights are converted into action, not decks

Senior Stakeholder Management

• Act as the senior performance voice within the business
• Communicate clearly and commercially with founders and leadership
• Simplify complex data into decisions the business can act on

The Background We’re Looking For

• Minimum 8 years experience 
• Proven experience scaling performance marketing in a high-growth D2C or consumer-led business, with a minimum 7-figure budget 
• Strong track record of owning and scaling spend while improving ROAS/CAC
• Experience building and leading performance marketing teams
• Deep paid social expertise and belief in its scalability
• In-house operator mindset

Mindset & Ways of Working

• Commercially minded and outcome-focused
• Comfortable operating in fast-moving, low-structure environments
• Hands-on when needed and not overly theoretical in your approach
• Able to move quickly without overcomplicating
• Entrepreneurial: treating performance as a mini business within the business