Head of Performance Marketing

Overview

Director of Performance Marketing

We are seeking a commercially driven and highly experienced Director of Performance Marketing to lead and scale our growth engine.

This is a high-impact opportunity with equity, offering significant ownership and autonomy within the business.

• This role requires someone who has successfully scaled paid media spend and performance within a D2C environment, built and developed high-performing teams, and driven measurable revenue growth.
• You will take full strategic and operational ownership of performance marketing, with paid social positioned as the primary growth lever, supported by paid search and other digital acquisition channels.
• You will play a key role in shaping the team’s evolution — including hiring and structuring the function appropriately. You may directly manage team members and lead the performance squad with full accountability for results.

Key responsibilities include:

• Defining and executing the full-funnel performance marketing roadmap across paid social, paid search, and other acquisition channels
• Owning and managing substantial media budgets, ensuring efficient CAC, ROAS, and scalable growth
• Leading joint business planning with agency partners, ensuring alignment with wider commercial objectives
• Translating business context into channel strategy, identifying where and how to scale effectively
• Driving a structured testing and optimisation framework across creative, targeting, and channel mix
• Building clear reporting frameworks and confidently communicating performance to senior stakeholders in both technical and layman’s terms
• Creating accountability across the business for performance outcomes, with clear revenue impact

We are looking for someone hands-on and operationally strong — not just strategic. with a deep understanding of platform mechanics, creative-performance alignment, and growth modelling.

The ideal candidate thrives in high-accountability environments, brings energy and ownership, and has a proven track record of scaling D2C brands through paid acquisition.