Retail Brand Experience Manager, Global Franchise

Overview

Manager, Retail Brand Experience, Global Franchise
Full-time
5+ years of experience

London, United Kingdom – Hybrid role, 3 days in the office, 2 days WFH. 

About this role

The Manager, Retail Brand Experience, Global Franchise, develops best-in-class brand and product storytelling strategies for stores across the franchise fleet. They implement global direction and create regional strategies that deliver a consistent brand execution and drive conversion.

• They partner with Product, Brand and Retail teams to deliver channel strategies that position the brand and elevate product superiority.
• They leverage consumer and regional insights alongside marketplace trends to create flexible tiered solutions that can easily be adapted across store formats to create a consistent regional experience.

Responsibilities

• In-Store Marketing
• Manage their regions’ RBE calendars in collaboration with global and regional
• Teams and franchise partners, identifying key moments that support business objectives.
• Deliver franchise market insights to the EMEA RBE team to identify unique needs and inform long and short-term product presentation and storytelling requirements.
• Review Global and European campaigns and tailor these for regional implementation.
• Support the franchise teams to successfully implement creative concepts, sharing Feedback to ensure global consistency
• Ensure franchise teams have the necessary resources to plan and manage engaging store screen content in line with key campaigns and guest messaging.
• Be aware of innovation and trends within their franchise market’s retail space, sharing learnings with the EMEA RBE team.

Visual Merchandising and Styling

• Dedicate time to franchise stores and partners to understand business needs.
• Collaborate with Marketing, Product and Retail partners to define regional priorities.
• Deliver weekly, monthly and seasonal plans and training tools for application of product presentation strategies across the varied store formats – ensuring consistent direction and clear communication. 
• Create and deliver in-market training content to upskill the workforce inVMS.
• Partner with Store Design and Product on guest journeys, layouts and zoning for NSOs and optimisations, encouraging ‘test and learns’.
• KPIs: sell-through, guest and educator sentiment, brand awareness and familiarity.

Experience

• 5-8 years of experience as a visual space creator within a premium retail brand/s
• Demonstrable positive impact on both guests and sales using innovative ideas without compromising brand equity
• Experience working with franchise partners is preferred
• Experience creating visual merchandising resources
• Experience working in retail, apparel preferred
• Highly developed aesthetic, sense of style and trend knowledge
• Excellent communication skills – interpersonal, visual, written and verbal
• Global experience is an asset; a culturally sensitive global viewpoint is essential
• Willingness to travel (domestic and international)

Must have

• Uniquely you – we value difference and want you to as wel
• Passionate about visual strategy and execution and in tune with best practices trends and the competition
• A creative problem solver who relishes the innovative and new
• Detail oriented
• Works well within a team and loves working in a fast-paced environment on several tasks projects at once
• Practises self-awareness, has a natural curiosity and takes an active interest in personal development and sharing knowledge
• Appreciates the value of exercise or movement.
• Leads with courage, knowing the possibility of greatness is bigger than the fear of failure