Brand Manager

Overview

Brand Manager plays a pivotal role in developing and executing comprehensive multi-title marketing strategies that enhance the platform’s value proposition to subscribers. This position is central to shaping cohesive campaign narratives that reflect diverse content library – ranging from original series and films to licensed titles across genres and audience segments. You will collaborate with creative teams, content strategists, data analysts, regional stakeholders, and media planners to deliver marketing initiatives that drive both subscriber growth and long-term brand loyalty.

Key Responsibilities

• Campaign Strategy & Execution
  Design and lead complex, multi-channel marketing campaigns that promote multiple titles simultaneously. These campaigns are often themed around specific seasons, genres, or audience occasions to drive relevance and engagement.

• Narrative Development
  Craft unified marketing stories that communicate the breadth and quality of content portfolio, reinforcing brand consistency across all touchpoints and markets.

• Cross-Functional Collaboration
  Partner closely with internal stakeholders including creative, content acquisition, regional marketing, and senior leadership to align marketing plans with business objectives.

• Audience & Market Insight
  Leverage viewer behaviour data, campaign performance metrics, and market trends to inform strategic decisions and improve campaign performance across segments and territories.

• Brand Building
  Balance short-term content promotion with longer-term brand-building efforts, ensuring that every campaign contributes to the overarching brand narrative.

​Top 3 Must-Have Skills

1. Strategic Marketing Expertise
   Proven ability to develop and execute complex, multi-title marketing campaigns across various channels while maintaining a consistent and compelling brand narrative. Experience in positioning diverse content types to maximise engagement is essential.

2. Data-Driven Decision Making
   Strong analytical acumen, with the ability to interpret viewer data, performance metrics, and market trends. Use of insights to refine marketing strategies and optimise effectiveness across audience segments is critical.

3. Stakeholder Management
   Advanced coordination and influencing skills across cross-functional teams. Ability to align creative, content, regional, and executive stakeholders around shared campaign goals while managing priorities and timelines effectively.

Candidate Profile

• Extensive experience in brand or content marketing, preferably within the entertainment or digital media sectors

• Deep understanding of the streaming media landscape and evolving viewer behaviour

• Excellent written and verbal communication skills

• Creative thinker with strong business and strategic thinking

• Comfortable working in a fast-paced, highly matrixed global organisation

*This role is open for a limited time. Next steps will be shared with shortlisted candidates ASAP. Due to the high volume of applicants, we may be unable to reply to each applicant individually. Thank you for taking the time to apply.