Content Marketing Manager

Overview

Elevate your Content Marketing career to new heights with a dynamic opportunity to shape the B2B narrative for a global leader in the eCommerce space. As a key player on the marketing team, you’ll craft compelling content that resonates with commercial, public, and strategic accounts, driving engagement and showcasing the value proposition across diverse industries. This role offers a unique blend of strategic thinking, creative execution, and cross-functional collaboration, allowing you to make a tangible impact on customer experience and business growth.
Ready to make your mark?

This is a maternity cover position, with 8 months duration. Onsite presence in Central London is required. 

As Content Marketing Manager, you will:

• Develop and execute comprehensive content marketing strategies aligned with business objectives and customer needs.
• Own end-to-end content creation and distribution across multiple channels (blog, social media, email, web, sales enablement, B2B events).
• Lead data-driven content optimization through analytics and testing.
• Drive thought leadership initiatives through white papers, case studies, and industry research.
• Develop and align customer journeys with relevant content, ensuring cross-functional alignment across teams.
• Identify and package marketing materials based on customer journey maps to enhance the procurement lifecycle.
• Apply content and product marketing best practices, identifying opportunities to improve customer experience across multiple channels.
• Manage the editorial calendar and content production workflow.
• Build strong relationships with global marketing teams to ensure alignment with content strategies and objectives.
• Provide consistent communication to stakeholders on content activities, status, goals, and results.
• Deliver regular business reviews showcasing key metrics and KPIs reflecting content performance.
• Assess content gaps and develop assets to address those gaps.

Must-Haves:

• Min. 5 years hands-on experience in content marketing, with a proven ability to create compelling B2B content.
• Strong writing skills across blogs, articles, white papers, and campaign messaging.
• Experience developing content strategies and editorial calendars.
• B2B marketing and thought leadership experience (agency or freelance experience beneficial).
• Knowledge of paid media campaigns and digital marketing workflows.
• Experience working with CMS systems (e.g., Adobe Experience Manager).
• Familiarity with content analytics and reporting tools (traffic, engagement, and conversion metrics).
• Exceptional communication and stakeholder management skills.
• Fluent in English; proficiency in an additional European language (German, Italian, French, or Spanish) is a plus.