Global Advocacy Social Media Manager

Overview

Our client is seeking an experienced Global Advocacy Social Media Manager to develop and execute social media strategies on LinkedIn that drive lead generation, brand awareness, and audience engagement. This role will focus on B2B audiences, employee advocacy, and amplifying client’s global presence.

Key Responsibilities

• Lead client’s global employee advocacy programme, driving adoption, engagement, and measurable business impact.
• Manage the relationship with the EveryoneSocial platform, ensuring smooth operations, training, and best practice use across regions.
• Grow programme participation worldwide by onboarding new Workmates and inspiring ongoing advocacy activity.
• Collaborate with Social Media Managers, Communications, Marketing, Sales, and Talent Acquisition teams to maintain a pipeline of high-quality, on-brand content for Workmates to share.
• Ensure advocacy content reflects local and regional priorities while aligning with global campaigns and business objectives.
• Support flagship events (e.g., Rising NA, Rising EMEA) by enabling Workmates to share authentic stories and amplify event visibility.
• Track and report programme performance, including sign-ups, shares, engagement, and business outcomes, and provide insights to leadership.
• Develop advocacy toolkits, training, and recognition initiatives to encourage participation and highlight success stories.

Experience and Skills Required

• Bachelor’s degree in a related field with 6–8 years of social media experience in the B2B technology space.
• Experience marketing to business audiences.
• Proficient in a variety of social media tools, community platforms, and measurement/advocacy platforms (experience with EveryoneSocial is a plus).
• Extensive experience managing social media advocacy tools and programmes.
• Strong marketing communications and digital marketing skills.
• Proven ability to manage multiple initiatives, vendors, and key stakeholders effectively.
• Experience working in a fast-paced environment.
• Excellent organisational skills and attention to detail, with the ability to meet high standards for quality and accuracy.
• Strong analytic skills with the ability to provide actionable insights.
• Effective interpersonal skills, with excellent oral and written communication abilities.

  *This role is open for a limited time. Next steps will be shared with shortlisted candidates ASAP. Due to the high volume of applicants, we may be unable to reply to each applicant individually. Thank you for taking the time to apply.