Events Marketing Manager

Overview

LOCATION: London – 5 days per week onsite

DURATION: 6 months 

Aquent is partnering with a leading global enterprise known for its innovative approach to business solutions, empowering organizations worldwide to optimize their operations and achieve strategic growth.** This is an incredible opportunity to join a dynamic team and make a significant impact by shaping the future of customer engagement through world-class events. You will be instrumental in crafting memorable experiences that directly contribute to business success and foster strong customer relationships.

Are you a visionary event marketing professional with a passion for creating impactful experiences? We are seeking a highly motivated and strategic individual to lead the full lifecycle of large-scale, company-owned events. In this pivotal role, you will drive the strategy, meticulous execution, and insightful post-event analysis for our key customer engagement initiatives in the European region. This is your chance to build new programs, influence senior stakeholders, and delight customers, leaving a lasting mark on our brand and market presence.

What you’ll do:

• Own the strategy and comprehensive management of company-owned events in the European region, from initial concept to post-event assessment.
• Develop and execute innovative approaches to maximize customer engagement at large-scale company-owned events.
• Set and maintain an exceptionally high standard for customer experience across all large-scale company-owned events within the organization.
• Manage robust go-to-market strategies for company-owned events, including developing compelling proposals and detailed execution plans.
• Collaborate seamlessly with senior internal stakeholders to gather timely inputs and establish efficient cross-functional processes, ensuring consistently high-quality execution.
• Compile, analyze, and present insightful performance metrics, identifying potential opportunities for program growth and optimization.
• Manage vendor selection through comprehensive RFPs and thorough analysis to effectively scale event support and resources.
• Contribute significantly to strategic documentation related to company-owned events, shaping future directions.

Must-Have Qualifications:

• 5+ years of experience in event marketing, encompassing both strategy and hands-on execution.
• 5+ years of experience producing and scaling medium to large first-party events.
• Exceptional oral and written communication skills, capable of influencing diverse audiences.
• Proven ability to analyze and interpret complex data to derive actionable business recommendations.
• A strong self-starter with the ability to work effectively both independently and as part of a collaborative team.
• Demonstrated strong bias for action, adept at managing multiple priorities and instilling a sense of urgency in a fast-paced, dynamic environment.
• Ability to remain calm and composed under pressure, exhibiting resilience in the face of setbacks.
• Capacity to pivot effortlessly from generating big, creative ideas to meticulous execution and driving continuous process improvement.
• Proven ability to influence without direct authority, building consensus and driving initiatives forward.
• A track record of partnering effectively with multiple stakeholders across an organization.
• Ability to thrive in ambiguous environments and make sound decisions autonomously.
• Demonstrated high attention to detail and proven ability to manage multiple, competing priorities simultaneously.
• Experience successfully managing complex and highly visible projects.
• Proficiency with standard office productivity suites including MS Word, PowerPoint, SharePoint, and Excel.

Nice-to-Have Qualifications:

• Experience managing B2B events in relevant enterprise sectors (e.g., finance, technology, procurement).
• Experience working in rapid-growth companies and industries.
• Willingness and ability to travel domestically and internationally, and work across various time zones.
• A strong desire to work in a rapidly changing, ambiguous, and undefined environment.
• Event industry-related certifications (e.g., CMP, CMM, CTSM).
• Experience with leading digital marketing and analytics tools (e.g., content management systems, BI tools, CRM, marketing automation platforms).
• Demonstrated ability to perform exceptionally well in a highly dynamic, geographically diverse, and rapidly changing environment.

** This role is open for a limited time. Next steps will be shared with shortlisted candidates ASAP. Due to the high volume of applicants, we may be unable to reply to each applicant individually. If you have not received a response within 48 hours of your application, please assume that you have not been selected for progression to the next stage of the hiring process **