Marketing Manager, Ads Measurement & Effectiveness

Overview

Position Overview

Lead advertiser-facing measurement & effectiveness efforts—helping major brands optimise media investments through rigorous measurement methodologies (e.g., incrementality testing, MMM, attribution, reach studies)—while working cross-functionally to drive adoption and action. This role is hybrid, 3 days per week onsite in London, paying £48.08 per hour PAYE.

Key Responsibilities

• Ad measurement frameworks

  • Design and execute experiments like conversion lift, geo-based/user-based incrementality, and A/B tests. 

  • Develop full-funnel measurement strategies (attribution, MMM, reach).

• Consultative client engagement

  • Partner with large advertisers/agencies to guide adoption of our measurement tools for better business results.

  • Drive strategy to help UK marketers and agencies understand, prepare for, adapt, and evolve for modern Measurement. 

  • Present actionable insights, quantify ROI, and influence media spend and budget decisions.

  • Create content and event programs for UK Ads Marketing and Sales teams to educate and support advertisers.

  • Develop messaging, collateral, livestreams, and business strategies for growing advertisers.

  • Plan and execute campaigns for UK marketers and agency teams. 

• Cross-functional coordination

  • Collaborate with Sales, Product, Analytics, Data Science, and Engineering to implement solutions and optimise offerings.

  • Contribute to enablement and internal evangelism of best practices.

Qualifications

• Experience & domain expertise

  • Proven track record in running marketing incrementality tests (e.g. geo or user-based), MMM, attribution models, lift studies. 

  • Deep familiarity with Ads measurement products and digital media trends.

  • Experience in marketing, project management, process creation and improvement.

• Analytical & consultative acumen

  • Strong data interpretation skills—able to synthesize results into clear business recommendations.

  • Comfortable working with both quantitative data and qualitative client needs.

• Stakeholder management

  • Excellent communicator capable of influencing senior stakeholders (internal and client-side).

  • Adaptable to working across teams and varying business contexts.

• Educational background

  • Likely a degree in Marketing, Business Analytics, Economics, Statistics, or related fields.

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