Media Strategist

Overview

We are seeking a highly skilled and experienced Media Strategist to join our client’s International Reality Labs team based in London on a temporary basis.

• The successful candidate will have a proven track record in building relationships, navigating cross-functional teams, and presenting to stakeholders.
• The ideal candidate will build strong partnerships with colleagues, translate goals into successful, integrated, data-driven programs, and navigate the intersection of multiple channels and media partners.
• We are looking for someone who sees patterns that others don’t, who pushes for innovation, and can orchestrate media to be as impactful as possible.

Responsibilities:

• Develop measurable media plans that are grounded in objectives and audience insights, and deliver innovation and business outcomes.
• Leverage quantitative and qualitative insights to influence the audience and media approach and inform tactical planning, execution and optimization
• Serve as a subject matter expert, developing work that incorporates industry innovation, planning and measurement best practices, across digital and traditional channels
• Build strong working relationships and drive influence with cross-functional partners across marketing, decision science, insights & creative teams to develop fully integrated work
• Partner with external media agency, and Global Media team to drive cohesive media planning and execution around the globe
• Manage multiple media work streams and deliverables to ensure flawless campaign planning and execution, working in close coordination across internal and external teams
• Analyze campaign performance against KPIs and author insights, takeaways, and recommendations for ongoing campaign optimization and reporting

Minimum Qualifications:

• 8+ years experience in media planning, either within an agency or within a client organization
• Extensive experience working with UK market (or wider EMEA)
• Proven track record in building strong relationships, navigating cross functional teams and presenting to stakeholders and leadership
• Proven experience in measurement, analytics and in gathering audience insights and using those to tell a compelling story
• Experience managing the development of full funnel media strategies
• Strong knowledge and understanding of the trends impacting media, measurement and analytics
• Experience in planning and executing multi-channel media campaigns and working in data-driven environments
• Experience identifying opportunities for campaign optimization, as well as audience segmentation, based on findings from data and external research. 



Preferred Qualifications:

• Experience managing a media agency
• Experience working directly with a creative team to marry creative ideas/strategy with media strategy and channel selection
• Experience working in a fast-paced, ambiguous environment
• Deep understanding of the entire digital ecosystem and how and where analytics can drive decision-making — the ability to shape campaign strategies and translate them into actionable plans with an eye toward data-driven strategies with measurable ROI.

This role is open for a limited tme only